Aug 02 2017

Amazon Rapids aims to help kids develop a love for reading

Over the past several years there has been a declining trend of kids aged 6-17 reading for fun. As we all know, developing strong reading skills are important - they help us excel at school, make sense of the signs on a freeway, and enjoy the latest graphic novel. For children, reading can help expose them to faraway places, animals, and cultures, and can greatly enrich their lives. 

In an attempt to tackle this trend of reading decline, the Amazon Rapids team decided to tap into the existing ways kids interact with digital devices. With a wealth of team experience developing video games for mobile devices, the Amazon Rapids team aims to turn device time into reading time. The result is a new, interactive reading app for kids ages 5 - 12 that presents stories in a screenplay format interspersed with vivid illustrations.

Recently, the Rapids Team took the app several steps further by announcing Signature Stories. These stories are in the same innovative Rapids format, but feature characters from popular children’s brands. The first collaboration kicked off with Amazon Studios during Comic-Con International, where they announced two new series based on the Amazon Original animated shows Niko and the Sword of Light and Danger & Eggs.

Read more about Signature Stories here.


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